Here
I am writing about Starbucks again; there are a couple of comments
from the last time and I have had a few private emails too; I didn't
know Starbucks stirred up so much passion.
So
this is a short post as a kind of retort!
I
have no problems with Starbucks at all and I don't blame them for not
paying their corporation tax either; I am not going to be the one to
throw the first stone. If the government here wait till now to
question the leaders of the big international companies about their
shortfall in tax payments they are even more stupid than I thought.
I
don't know how long Starbucks have been over here as I was living in
Los Angeles but when I first went there in August 1994 they were very
well established.
In
a country which doesn't look after its citizens – health care wise
– it was good to know that there was a company which gave their
employees free health care!
Starbucks
is not well liked by everybody either here or in America; it is
thought that it is a bit snobby and expensive.
In
America the coffee is very cheap – maybe about 60p a cup - and you
get free refills. It's very annoying to get back here when you go out
for breakfast and you have to keep ordering your coffee and paying
for it as you eat. The waiters hover with 2 pots of coffee – the
orange one is decaf – and they refill as they pass your table.
In
Starbucks you pay for each cup – unless you have proper filter
coffee which is what I drink - even here I get free refills; that's only
for the proper filter coffee I reiterate. But the staff are very
nice; they are friendly and try to please. I know there will be
branches were you will meet the opposite but I haven't found any yet.
Over
here I have been to a Starbucks at Liverpool Street Station where, if
they moved out tomorrow, you wouldn't know they had been there. All
the fixtures and fittings in the old building are still in place.
Before
I went away Wardour Street was the film centre in London; there were
film companies, cutting rooms, post production houses etc and then
they moved out and the tee-shirt and souvenir shops moved in – now
I am back there is a Starbucks and loads of other coffee shops and
sandwich bars which I prefer to tee shirts.
I
go to Starbucks every day here – well nearly every day. One of the
days I noticed an old man who came in, ordered his drink, then sat
down, took his newspaper out, and did the crossword; 20 years ago he
would have been in the pub taking a drink.
They
never kick you out of Starbucks for not buying drinks. Students and
school children come in and use the free wi-fi. The other day a woman
came in, bought herself a drink, curled herself up on one of the
armchairs and read her book. She had dropped her child off to a
birthday party and waited in Starbucks in the warm and
comfort.
There
are also sofas scattered about so it is a new experience and a
comfortable way to drink coffee.
Before
I went to America it was quite possible to buy a good cup of coffee
here – sometimes they would call it 'drip coffee' but since coming
back proper coffee is hard to come by.
For
some reason the Italians have taken over the expertise in coffee
drinking; I read the other day that no Italian would take coffee
after a certain hour in the morning – so what? The largest coffee
drinking nation is the United States and they drink coffee all day.
In
Britain there is a company called Costa – they don't serve filter
coffee so I don't go there. They serve Americano which I won't bore
you with again but they are a British Company owned by a brewery –
Whitbread. They have branches in 30 countries, including Britain, but
none in the United States whose national drink is a cup of joe
(coffee) and I wonder if they pay local corporation tax in those
countries?
By
the way the coffee taster at Costa has his tongue insured with Lloyds
of London for £10,000,000. Apparently he has 10,000 finely tuned
taste buds. Here he is:
Gennaro Pelliccia
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