Here's a little tale for
you, I hope, which suddenly came to me today. I was thinking I've
been through a few scrapes in my life - I think I told you I dived in
to the back of a taxi close to the Sahara Desert; yes they have taxis
there.
When I think back on
that, I have no idea what I'd have done if the car had gone without
me – I might have ended up as a shriveled raisin in the sun as I
would have fallen asleep eventually.
But I remember when I
first went to live in Los Angeles and my first impressions; I had
been to a few hot countries such as India, Israel, Tunisia etc and
they seemed to be what they were – a third world country. Hot
weather, big advertising signs, beggars, hot weather, driving on the
wrong side of the road, hot weather – things like that. So when I
got to Los Angeles I saw that lawyers, attorneys and the like had big
advertising boards.
In Britain the biggest
thing a lawyer could use for publicity was a name plate on the door.
It just 'wasn't done' to advertise – bit like the Queen doing a
commercial.
In fact comparing the
Queen to the Head of State in America – the one thing you know
about the Queen is that she would never drink coca cola; and there
was Clinton, who was the President when I arrived there, drinking from a
paper cup.
Just 'not done' in
Britain.
Yes some of the
population drink sodas here but you know something – at the moment I
don't know anybody who does; either diet or regular.
So arriving in Los
Angeles was a bit like going to a third world country.
I hear someone at the
back asking what a third world country is?
Well the world as we
know it or knew it as it was, was Europe. That was about as far as it
got. Then America was discovered and that was the 'new' world –
likewise Australia.
And the developing
countries – what are they? Well we had two types so the next one
would be the third one – the third world. (But you know this).
The third world seems to
be hot, with no laws about advertising and stopping at zebra
crossings, so that is why I had that impression when I stepped off the
plane.
It also had funny
electricity plugs and sockets and, as I later got to know, they were
better than the ones in Britain as you could put your fork into the
electric toasters in America because they had a lower voltage system
– safer and more efficient.
I remember some months
later meeting an Englishman who said he'd been 'back' (to the UK) and
it was like a third world country!!
Now this third world
that I arrived in was very cheap – I could get a good breakfast at
Denny's for 99 cents and that's not to be sniffed at – 2
eggs, 2 slices of bacon, 2 sausages, and 2 pancakes; of course you
had to buy coffee on top of that.
I was also offered a
nose full of cocaine on the first night and that wasn't
to be sniffed at either – which I refused of course.
Oh I would have been in
the soft and smelly, wouldn't I, if I'd taken that sniff and gone on
to a career of taking Charlie then on to some harder stuff and
eventually being a raisin on the Santa Monica beach – thousands of
miles from Sahara but the same sandy raisin feeling.
So I told that postman
what to do with his stuff and earned $10 that first week – how? I got a job at The Los Angeles Philharmonic
Orchestra's telemarketing office and that was all the cheque (or
check as we're in USA) came to. I was booked in to an hotel for a
week and I had paid for my rental car for a few weeks.
So it was Denny's every
day for my main meal @ 99 cents plus tax and coffee and when the next
pay day came I celebrated and went to Maccy D's for a Big Mac.
A few years later a
friend of mine was doing market research for a company and one of the
research campaigns was at . . . you guessed it Denny's!!
Apparently Denny's had a
reputation in the Southern States for racism; I don't know the
details but what we had to do was to go to various Denny's
restaurants in Los Angeles and test them out. We did this by going
into each establishment with a black couple plus one – me and my
wife and my market researcher pal and the black couple plus one older
male.
The plan was they went
in first, we would follow after five minutes and we had to see who
would get served first and things like that, but the problem was my
pal wanted to do about three restaurants a night.
I tried the grand slam
(2 eggs, 2 bacon – you know), then the southern chicken with white
sauce and going into the third restaurant each night I swore I would
never go into a Denny's again. My pal would say ask for a box but .
. ..
By the way they ask at
restaurants every time – they never call it a doggy bag as they do
in Britain; they're more honest.
They hardly use cheques
here at all now but the last time I went to LA they were still using
them in the supermarkets.
I came back to the UK
most years for Christmas and various family happenings – births and
my daughter's wedding – but one time I didn't come back for two or
three years, maybe more. During that time there had been a campaign
in Los Angeles to ban smoking in restaurants.
This progressed to bars
and eventually public places and when I went back to London that time
the first thing I noticed was that everybody smoked; the place stank
of stale tobacco – it was just like a third world country.
So there we are!
Next week – July 10th
– I am having a public screening of my short movie in London.
So I will take advantage
of this (kind of) bully pulpit and put all the details on here. I
hope my mailing list – which goes in to the hundreds – won't
mind, unless, of course you'll be in London on the 10th.
If so I'll see you
there.